Website Information Architecture Design Strategy Examples & Best Tools


Unwieldy or confusing site navigation also leads to abandonment. Whether you’re creating a whole new site, giving an old site a refresh, or just adding a new landing page template to an existing site, start with real content, and do it realistically. Keep the best, toss the rest, and regularly check for pieces that no longer serve you well. Then, when it’s time to remove them, Drupal’s Redirect module lets you, well, redirect visitors to more appropriate content if they stumble upon an old link or search result. If you opt to allow authors to add new terms when creating content, make it part of your routine to look for errors and redundancies and clean them up. Modules like Taxonomy Manager provide tools for restructuring and merging terms to keep Taxonomy clean without making corrections node by node.

How to Enhance UX/UI with Artificial Intelligence and Machine Learning – ReadWrite

How to Enhance UX/UI with Artificial Intelligence and Machine Learning.

Posted: Thu, 03 Nov 2022 15:03:07 GMT [source]

Think about those users who may never actually see your homepage, for example, those entering your website through search or a direct link. Just as a page on your website shouldn’t provide too many options to go further, it should also never be a dead end. It should always be clear to the users how they can proceed further to achieve their goal. Even if they just finished their task, always provide a point where they can find further information or discover something new.

How Information Architecture Works?

No document fully and accurately represents the intended meaning of its author. No label or definition totally captures the meaning of a document. And no two readers experience or understand a particular document or definition or label in quite the same way. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.

Let’s check what information architecture has it all for all of us. People visit your website because of the powerful and engaging content displayed. Developing content for the website is the most vital and valuable asset for any marketer or product owner.

Information architecture in UX designing is indeed all about transforming complexity into clarity. More than just a site mapping tool, you will be able to map, test, and analyze your website when it is ready. PowerMapper boasts use in over 50 different countries by some of the Fortune 100 organizations, like IBM, NASA, Bank of America, and Boeing. The last step involves maintaining the flow of information, i.e., making the end-to-end experience worthwhile. It offers a connected and usable experience right from awareness, visiting the website, locating features, and performing the intended action. Once the site map that resonates with an ideal hierarchy and navigation are maintained, the next thing on the bucket list is “labeling.” It refers to the act of naming different pages in an intuitive format.

Critical Processes for Information Architecture

For example, say you have a corporate website that’s organized around acronyms and internal vocabulary. That website will be tough for new employees and clients to understand. According to this principle, only disclose what is necessary for the user to understand what they’ll find next and make a decision. The human brain records information like events, people, and places. Recognition patterns make it easier to pull up that stored information. It’s also useful to remember that outside events and situations can also impact your users’ cognitive load.

Information Architecture and Content Strategy Services

The Enterprise Information Architecture promotes the governance, management and sharing of the Commonwealth’s data assets. The information architecture is primarily focused on consistency and extensibility of data within the enterprise. The business wants an site that encourages the purchase of more than one book per transaction, but customers tend to think of more than just a name when identifying their favorite athlete. For instance, some prospective users of consider the positions athletes played and even the years they played.

Taking into account business goals, strategies, current market trends, user research, and a range of other factors, the team can get to work on composing content that adheres to this list of must-dos. It may sound like walking on eggshells or a bit of a tightrope act, but in the same breath, the more you narrow down exactly what needs to be done and not done, the easier it is to compose the content. If you have good information architecture, your end-user will never even notice it to begin with. Think of a situation where you’ve visited a website that was just awful. Now think of a site where you were immediately able to conduct your business without a single hitch in the plan and move on with your day. Sadly the negative experience is more memorable because something went wrong, and it was the opposite of our expectations, so it stands out.

Critical Processes for Information Architecture

Iasa Global disclaims all warranties as to the accuracy, completeness, or adequacy of such information. The opinions expressed herein are those of the authors, and are subject to change without notice. A use case is a written description of how users interact and perform tasks on a website. The goal is to outline how a system’s behaviour will respond to a particular request from a user’s point of view. Task analysis enables you to learn about users’ goals and expectations by observing them in action.

Receive Architecture Change /Exception

Hopefully, we’ve made it abundantly clear how necessary IA is and how much of it there really is floating around out there. You’ll probably start to notice it a bit more in your daily life. Web design strategy and IA, while they are two different beasts, have a few things in common. Both of them help users have a more pleasant experience using your product. Arguably design strategy and IA need to work concurrently, in parallel, and meet at the same place in the end. Since the field of IA is complex and when dealing with large information systems the task becomes more massive, sometimes experts choose a specialized niche within the discipline.

  • CLASSIC INFORMATICS CULTURE We believe in simplifying lives and making everything better- both for our clients and our team members.
  • According to this IA, a user first sees instructions to help them understand and use the app.
  • Displaying all of this in a sitemap can get rather confusing, which is why the IA is often represented as wireframes and user flows.
  • That is why every competent UX designer should have IA skills – and it’s a component of many UX courses.
  • This will only happen if you plan for information architecture before anything else.

Information architects and UX designers collectively work during website design and apply the principles of IA in a way that is favorable to the targeted audience. Design an easy-to-use content structure and navigation system from a complicated information set. Card sorting is a well-established research technique for discovering how people understand and categorize information. You can use card sorting results to group and label your website information in a way that makes the most sense to your audience. Missing content – Certain categories don’t contain expected landing pages, leaving users struggling to find content they’re looking for. Label content clearly – One of the sins of poor IA design is unclear labels.

Here, the users get to choose how they wish to view the information display on their screens. There are links, buttons, and other elements redirecting to the same information. Here, the content is distributed under different categories listed on the page.

Enterprise Information Architecture

Although they’re very different, it’s another example of not being able to have one without the other. Information architecture and SEO; you can’t and shouldn’t have one without the other. Each discipline has its own nuances and rules to follow, but when they work together, they create a digital product that people actually want to use and one that can actually be found…so you can actually turn a profit. We’ve discussed IA and its many facets, but let’s add in how SEO plays into that. Ensuring functionality and an easy-going user flow for your site and its content is the cornerstone of information architecture. Mobile apps, ecommerce sites, news outlets, blogs, and everything in between all rely on taking content and giving it structure.

Similarly, your navigation structure can be an important driver for search engine results, so it can be helpful to consider information architecture alongside SEO efforts as well. The Enterprise Architecture component reports and the corresponding EA Standard provide guidance and technical direction for the Commonwealth for achieving the envisioned “to be” enterprise architecture. Up to this point, we’ve been gathering insights on which to ground the Web-site information architecture for

Get architectural on your content

In larger development organizations, specialists in the areas of business requirements gathering, UX architecture or strategy, user research, or content strategy define these assumptions. However, depending on the size and scope of a project, IA practitioners are sometimes responsible for defining these assumptions. This is commonly the case when there are resource and budgetary constraints—or simply because the level of effort doesn’t warrant hiring an expert in requirements gathering.

Well-organized and flexible information architecture helps businesses to operate effectively, build customer relations, and enjoy monetary profits. During the entire product lifecycle, it’s vital to test early and test often. Use multiple test cases to check if the information architecture properly works or not. The test is to determine if there is some vital information in the IA of the website.

Applications Domain – Systems Development

Users will gladly tag content if they know it will benefit them, but when tagging becomes a chore, the value is gone. Even though an advanced search may help users narrow down their search results more quickly and effectively, many users still prefer the simplicity of a basic keyword search. An information architect describes how the site is organized, how information relates to each other, and how users can progress through the site towards their desired goals.

Applications Domain – Open Source Software

Even though customers may quickly identify with an athlete, that athlete’s sport establishes a useful context that comes in handy for browsing scenarios. This classification also suggests a potentially valid semantic relationship that implies sports have athletes , and authors write books about athletes. This thinking can subsequently transition defining information architecture into more sophisticated domain-modeling strategies. —Anticipate the future scope of content types and their thresholds to promote the longevity of a Web-site information architecture. If you do not know the business objectives and measures of success before you begin tactical IA tasks, it compromises both your process and your final IA solution.

Grouping of information in categories to form a neat and clean structure. There are three types of organizational structures to refer to — hierarchical, sequential, and matrix structure. As you scroll through each of these structures, you’ll have an idea of how to design information architecture.


It’s not only a useful marketing activity to manage your online reputation, but also may help you find other areas that need improvement. The earlier you ask for feedback, the easier it will be to correct any problems that exist. A website’s navigation and hierarchy is related to how information should be displayed and accessed. The user research process will help inform how different pages and content should be connected with one another and how they should be organised to enable users to get to the information they need.

Make sure you write everything on the website and your customers clearly understand it. Create a website’s information architecture before adding functionality. How to develop a taxonomy for your information architecture – Taxonomy refers to how information is grouped and classified within a shared information environment. How to communicate information architecture to others – Find out to explain what IA is, demonstrate its value, share your research findings and communicate your recommendations. Poor content groupings – Placing content into silos that make sense to people within the organization, but not to users. Also, assuming that certain pieces of content should only live in one place.


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